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Accounting and invoicing for Instagram influencers

Story series, reels, posts, affiliate links and ambassador contracts: an influencer has several sources of income and more clients than invoice numbers. Saldiqo writes invoices with scope, matches payments from brands and agencies and lets you record product shipments as payment in kind.

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What comes up for Instagram influencers

Campaigns with several formats

Two reels, five stories, a post, plus usage rights: every campaign is its own package, and the invoice should show it.

An agency in between

Often an agency books for the brand and pays on long terms. You need an invoice recipient, a payment term and reminders.

Free packages and discount codes

PR packages, vouchers and affiliate commissions come on top of fees. What counts as consideration belongs in the billing.

How Saldiqo helps

  • Campaign as a quoteFormats and rights as lines, the brand confirms, and you issue the deposit invoice.
  • Agency as invoice recipientYou create agency and brand as contacts and choose who gets the invoice.
  • Reminders on long termsAfter the bank statement you see open invoices and send a payment reminder with one click.
  • Record packagesName product and value in the invoice. For a pure exchange mark it paid with the payment method other.

Typical invoice lines

Examples that often appear on invoices in this industry. You set the prices yourself.

  • Campaign: 2 reels and 5 story frames
  • Feed post with product, creation and publication
  • Usage rights for whitelisting, six months
  • Ambassador contract, November
  • Payment in kind: PR package worth 220
  • Deposit 30 % on order confirmation

Tax and invoicing in Malta

What applies to invoices in Malta, in short. As of October 2026.

VAT
Rates 18 %, 12 %, 7 % and 5 %. Malta has no zero rate in law. Exports, EU supplies, food and medicines are exempt with credit, which lets you reclaim input VAT. Exempt without credit does not.
Article 11 small undertakings
With up to €35,000 of domestic turnover a year you can be exempt under Article 11. The status ends on the day the limit is passed, and you still register with the VAT department. Saldiqo adds the exemption note and leaves VAT off.
Tax invoice or fiscal receipt
A tax invoice is issued only when the customer gives you a VAT number. Otherwise a fiscal receipt from an approved system is required. Saldiqo writes invoices. It is not a fiscal receipt system, and a Saldiqo PDF does not replace a fiscal receipt.
Invoice timing
Issue the invoice by the 15th of the following month, or when payment arrives if that comes first. Simplified invoices are allowed up to €100.
E-invoicing
There is no mandate. Public bodies accept e-invoices through Peppol (EN 16931). The tax authority plans e-invoicing and real-time reporting but has set no dates, and EU rules apply from 1 July 2030.
VAT returns
Returns are due by the 15th day of the second month after the period, with 7 extra days when you file and pay electronically. Article 11 businesses file a yearly declaration by 15 February. Saldiqo does not file returns.
Record keeping
VAT records for 6 years, income tax records for 9 years and company records for 10 years. Plan for 10 years.
Late payment
Interest on late business payments is 10.40 %, plus €40 compensation between businesses.
Languages
Use Saldiqo in English or Maltese and send invoices in either language.

Frequently asked questions

How do I bill through an agency?

You create the agency as a contact and write the invoice to it. You name the brand in the description.

Do I have to label advertising on the invoice?

No. The advertising label belongs in your post. The invoice names the service and the client.

Do Instagram influencers in Malta have to charge VAT?

If you are registered under Article 10, yes. Small undertakings under Article 11 with domestic turnover of up to €35,000 a year are exempt from charging VAT, but the status ends on the day the limit is passed.

Do Instagram influencers in Malta need a fiscal receipt?

Sales to consumers need a fiscal receipt from an approved fiscal receipt system, and Article 11 businesses use one for all sales. Saldiqo is not such a system. It covers tax invoices to customers who give you their VAT number.

How long should Instagram influencers keep invoices?

VAT records for 6 years, income tax records for 9 years and company records for 10 years, so plan for 10 years. You can store receipts digitally in Saldiqo. The legal duty to keep records stays with you.

Try Saldiqo for free

Write invoices, match payments, collect receipts and send reminders: free and without a trial period.

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As of October 2026. General information, not legal or tax advice, without guarantee. For your case ask your tax adviser.